Back in the 2014, I found marketing and advertising are just too expensive for my Mirsky Mode startup. The traditional marketing was definitely out of the question due to high competition from well-established companies. Even online marketing and advertising require large sum of investment for it to be effective. Still, I don’t feel the ROI was enough for my startup.
Then, I found public relations (PR) strategies. It has the ability to be cost-effective if applied carefully. Having reflected on these, I have decided to share with you 4 cost-effective strategies to help grow your online business:
- Social Media Influencers Collaborations.
- e-Magazine (Invite for Interview/Promo on Website)
- Write Articles
- Social Event (CSR)
- My Final Two Cent