14 FANTASTIC EXAMPLES OF BRANDS USING INSTAGRAM

Without a doubt Instagram has become a crucial social media platform for businesses around the world. Apart from the fact that 400 million active users every month, it is also a perfect platform to showcase the ‘other’ side of your business and to engage with your consumers in a much personal way.

Take a look at 14 brands which have successfully utilized Instagram in building their brand.

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4 Ways to Deliver Great Customer Service on Social Media

4 Ways to Deliver Great Customer Service on Social Media

How important is customer service via social media? J.D. Power in his article has found that 67% consumers used and accessed a company’s social media for customer service. Additionally, Jay Bear also report that 42% of the consumers expect a quick response, within 60 minutes timeline.

These are strong indicators that tell you, as a business owner to invest seriously further in delivering great customer service on your company’s social media platforms. Here’s a list of 4 ways you can achieve that:

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Ways to Increase Brand Awareness on Instagram

Best Ways to Increase Brand Awareness On Instagram (4 Ways)

Based on an article by ClickZ last year, it was reported Instagram users posted an average of 80 million photos per day. This is great news for businesses who are looking to extend its reach to additional consumers.

However, if you look at it from another aspect, the amount of photos updated each day makes it difficult for small businesses to grow. The huge number of uploads makes it too saturated, difficult for new businesses to improve its brand awareness.

Whilst many experts have suggested the idea of following users, liking, commenting and hashtag-ing to help grow brand, I’d recommend to focus more on creating a much more innovative and creative content.

Do not be mistaken that liking and commenting other users do not work. I still feel it does, but it should be focused less. Set it as your second priority. It’s about your Instagram content management that you need to pay more attention.

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3 Ways to Select the Right Social Media Influencer for your Brand

Throughout the experience, I’ve always been told that influencers don’t work when it comes to improving a company’s brand awareness. I agree, to some extend. There is a majority of influencers out there who claimed they are ‘social media influencer(s)’, but don’t have any idea how to even read or analyse Google Analytics report, Iconosquare or any analysis related. Some even made terrible mistakes on increasing the brand’s awareness to either continuously spam people’s feed or limit to a single post update each day which makes no sense. Or advertising similarly again and again.

So, are these social media influencers still remain valuable in the digital world? Well, the answer is a resounding ‘YES’. It’s all a matter of how you select them for collaborations. Here’s a few things you should consider before hiring an influencer.

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5 Reasons Your Products Are Not Selling on Instagram

Your website is no longer the only channel for selling products. Instagram has evolved from a platform to share selfies, food and travel pics to brands leveraging it for marketing purposes making more money. However, for whatever reason, your business does not get equal share of success on it. You start wondering why.

So, here are 5 top reasons your products not selling on Instagram:

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4 Best Ways to Grow Your Facebook Business Page

When Facebook was created in 2004, no one anticipated how quickly it grew over a billion users. What started as a mean to connect among college students, it has further evolved connecting over 2 billion people to local businesses in United States alone as stated by Dan Levy, Director of Small Business at Facebook.

There is no deny that Facebook is one of the best platforms to promote your business. However, this has effects on businesses due to its saturation, making it difficult for your company to shine.

So, here are several tips to help grow your Facebook business page:

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