Based on an article by ClickZ last year, it was reported Instagram users posted an average of 80 million photos per day. This is great news for businesses who are looking to extend its reach to additional consumers.
However, if you look at it from another aspect, the amount of photos updated each day makes it difficult for small businesses to grow. The huge number of uploads makes it too saturated, difficult for new businesses to improve its brand awareness.
Whilst many experts have suggested the idea of following users, liking, commenting and hashtag-ing to help grow brand, I’d recommend to focus more on creating a much more innovative and creative content.
Do not be mistaken that liking and commenting other users do not work. I still feel it does, but it should be focused less. Set it as your second priority. It’s about your Instagram content management that you need to pay more attention.